Holistic Online Marketing Services

Online Marketing Summary

Online marketing consists of multiple web and email strategies and techniques. Online marketing is complimentary to "offline" (traditional media such as print, radio and television) marketing and both modalities must be in sync. Selecting an online marketing partner can be a challenge. An understanding of the overall business picture is essential to ensure both your offline as well as your online marketing resources are working together. Many online marketing/search engine optimization service providers begin applying "techniques" before they understand your company's goals and objectives.

Your online marketing programs must be in sync with your traditional marketing programs or you are wasting marketing budget.

Online marketing is a continuously evolving discipline. Some standard online techniques include SEO (search engine optimization), social media implementation, email marketing and PPC (pay-per-click) advertising. SEO can take six months to a year to show statistically significant results. PPC is faster, good for research, but typically results in lower quality prospects. New techniques and tools enter the market regularly (EX: Twitter, Facebook, Digg, Craigslist, etc.) but it can take many months or years to determine efficacy of new systems.

Every online marketing modality has inherent strengths and weaknesses, and not every modality works or is appropriate in every situation.

Begin At The End

As with any marketing plan, the first step is to determine your desired outcome. Your possible goals might include:

  • Increase the number of prospects (potential customers/clients)
  • Increase overall revenue
  • Cut marketing costs
  • Reduce cost per lead
  • Increase brand visibility

So how should you get started?

Ask The Right Questions

  • What are the types of prospects that you want?
  • Where do your best prospects come from?
  • Who is your ideal prospect and why?

These may sounds like traditional marketing questions, and of course, they are! Online marketing should be a compliment to your offline marketing, there is fundamentally no difference -- except that online marketing can deliver prospects more efficiently since the web and email are interactive mediums unlike radio, television or print.

What We Do

  • Work with you to develop your Online Marketing Blueprint - the first step is to plan your strategy (this is where most online marketing providers go wrong: they skip this step!)
  • Implement fundamental online strategies and tactics based on your custom Online Marketing Blueprint - optimize your website, create blogs, improve usability and visibility, implement social media strategies, conduct PPC research -- to name but a few.
  • Supervise your ongoing online marketing efforts - your online presence is an evolving entity just like your business and your offline and online marketing programs must stay in sync. Your competition is probably not standing still either! We make sure to keep an eye on your competitors and ensure that your online presence is optimal.

Engage Your Audience

Getting your message out to your potential customers and getting them to engage with your company is what marketing is all about.

Request A Quote Make sure your online presence is felt by all your prospects, request a quote for Online Marketing Services, contact AET today at 800.309.7298 or contact us via email. Your potential customers are trying to find you right now! Make sure they do with Online Marketing Services from AET.