Southwestern Research, Inc.
The AET Solution:
Southwestern Research, Inc. is one of the most successful clinical trials research site of our type (phase II,III, and IV, CNS) in the United States. SRI must appeal to two distinct and very different customers: patients in need of services as well as the pharmaceutical industry. Most people SRI wishes to reach are resistant to seeking treatment despite their distress. AET developed a website that was both professional and non-intimidating to those seeking treatment.